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@ShareNL Meeting #3: Amsterdam

ShareNL Meeting #3

ShareNL

Piter Hilhorst

We are living in a time of abundance, this is on the reason why we are sharing. The traffic jams in Netherlands can be solved, you need a platform in which you can meet each other.

The government role is to help support the new shared economy ideas. An example is that the parents are starting up their own daycare, but at some point they do not have the permit to continue doing so. The government needs to look at the angle on how we can make this feasible by law.

A partial subsidy is a possibility for the companies that have a chicken and the egg problem. E.g. carpooling companies; they have the problem that there are no drivers and people using the system. A proposed solution is that they offer 1€ for each ride with a total cap.

Wilhelpen.nl, neighbors helping each other. There are people that need healthcare and the government could help ideas as such because it solves a large problem of national healthcare for the elderly.

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Q&A

Q1: Audience: These initiatives often cost 1 million or more, if the government does not support the initiative then they are stuck. It is a certain deadlock situation.

SIB: social impact bond

70% of the population that are released from the prison end up in the same groups and afterwards they resort back to crime.

Then someone decided to create a network in which they take a role to help these ex-prisoners and it turned out that it worked. So what is needed is that someone picks it up actively and starts doing it. When entrepreneurs want to follow up a certain idea then the government should help out. After they reach a ‘social impact bond’ the government will start to pitch in. This can be 10-15% calculated in reverse. In the case of a failure the money is not given to the company and it appeared that the idea is a fail.

A1: Piter Hilhorst

If you look at poor neighborhoods then it works to invest there because the housing becomes more valuable. The corporations build a fund in which they tried to increase the value of the house.

Q2/Comment: Audience: New hybrids are being found to get financing, from corporates to governments. The bright side is that new ways are being thought of to make these kind of movements possible. There is a critical mass problem, you need to fix it with each other.

Piter Hilhorst question to Audience: Can you think of a way to share the scarcity of housing?

Read more about Peter’s speech about the role of the Dutch government in the Shared Economy (Dutch Article).

English session with Simon Hodges

– We are here to kick off Amsterdam as a sharing city.

Brainstorm Keywords with sharing:

Limits, benefits from sharing, better utilization of our resources, open doors, open cultures, happier, etc

Aljan de Boer: How do you change all these feelings into a marketing strategy @aljandeboer

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A guy in the audience has a problem with the sharing economy, specifically airbnb.

Marketing is showing that we think with people in the world, give them a good feeling, a hug… “Do we need to disguise ourselves to be seen?” was a handicapped person in a bear suite.

Analyze / brainstorm into campaign

You need to crawl into the feeling of a consumer, why is someone part of the shared economy, plenty of research has been done on the subject.

Once we have found the insight on what drives people we can determine why they would share something.

Fill a need: with land rover you reach places in which they serve spiders and bats a delicacy.

Be very clear: people think the sharing economy is very scary because of the ‘hippies’.

We are going to think of a strategy for the general target group to increase the awareness of the Shared Economy. 

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>>The results of the creative brainstorm session will be provided at a later time by ShareNL.

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